Find the Good.

Find the Good. — Noticing small moments that matter.

Life can be hard.
Look anyway.

Because that's where the magic lives.

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What is Find the Good?

Find the Good is a lens.
A way of moving through the world.
Not because life is perfect.
But because even when it isn't, there is still good worth noticing.
And that's where the magic lives.

I'm collecting moments that make me stop, smile or think.
Some of those moments may become a shared hand printed letter.
Some may find their way onto small batch apparel.
And some may become something else entirely.

Leave your email below and I'll keep you posted as Find the Good takes shape.

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Andrea LaRochelle, a candid portrait

Written by Andrea

Andrea LaRochelle is an observer of people and collector of small magical moments.

She knows life can be hard, messy, complicated, and occasionally ridiculous.
She also knows people tend to find what we're looking for, so why not look for the good?

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A Little Something I Noticed

A few years ago, I was sitting on the steps at a train station in London eating a sandwich. I was sitting there because moments prior I had had an anxiety attack while venturing down what felt like 8 flights of escalators into the train station basement to catch a train to my next destination.

Across the waiting area stood a young man with flowers tucked into his backpack. My curiosity was instantly piqued.

He'd clearly arrived early. And was waiting for someone.

For fifteen minutes he barely moved. Just waited. Nervous. Hopeful. Watching the escalator.

Eventually a young woman appeared at the top.

He started waving. She started running.

They hugged. They kissed. He handed her the flowers.

I finished my sandwich. The anxiety I felt earlier was completely gone.

Those two strangers had no idea how much they'd improved my day.

Find the Good.

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